Allegra - Marketing • Print • Mail
6839 Ashfield Drive
Blue Ash, Ohio 45242

(513) 554-1797 Phone Contact Us

Archive for the ‘Print’ Category

6 Ways to Use High-Impact Printing to Stand Out

The tactile nature of print media is one of the most important ways that it stands out from digital. In fact, the Content Marketing Institute says that audiences are more engaged than ever with print marketing, with an influx of brands using direct mail and print marketing to cut through the digital clutter. One of…

Myth vs. Fact – The Environmental Impact of Printing

Environmental Impact of Printing
In an environmentally aware world, many business owners are looking for ways to provide more sustainable solutions to meet their customers’ needs. To promote more eco-friendly practices, many businesses pledge to “save the trees” by reducing the use of paper and print materials. However, simply “going paperless” is not the perfect solution. In honor of…

The Most Important Way to Build Relationships with Print Communications

print communications
Every company, regardless of the products sold or services performed, is in the relationship business – with customers, employees, business partners and the communities where they’re located. Marketing efforts across multiple channels, including print communications, to your target markets are necessary to drive sales. But what about the relationships you have with existing customers? How…

Consider Recycled Papers to Protect the Environment

recycled papers
Friday marks Earth Day’s 46th anniversary, a global event now celebrated by more than a billion people every year. It’s an annual reminder of how each of us contributes to health and well-being of our planet – and the things we can be thinking about all year long as we make choices that impact our…

How Specialty Papers in Print Can Maximize Your Marketing

How Specialty Papers in Print Can Maximize Your Marketing
A landmark study by Millward Brown found that when people interact with something that can be touched and felt, the content leaves a "deeper footprint" on the brain. This suggests that printed marketing messages are understood and remembered more readily than digital messages. That may explain why 70 percent say that mail is more personal…